In the hustle an bustle of life, it sometimes can seem like you’re constantly treading water, but not actually making any progress. I’m pretty sure that if you have been working diligently, and if you look at where you are now, you’ll see that you actually have made quite a bit of progress.
As I worked on some media and press things, I realized the magnitude of what I was doing, and it was pretty cool. Let me take you back a bit. A few years ago, my business partner Lull wrote a book. The book did well at our alma mater and had gained decent traction locally in Seattle as well. Well back when I was unemployed and actually looking for work, I told him that I would try to help him get some press coverage. I asked him for some pictures and some other facts about himself so that I could create a press kit for him. I jokingly and kind of hopefully told him, “I’m gonna get you on Colbert Report.” I never had any real intention because I thought a guy like me didn’t have a chance at something big like that.
His press kit never really came together. I never got him on there. Lull did however have interviews on NPR and multiple other radio stations, as well as being interviewed on a northwest daytime talkshow. But none of that came from my efforts.
Lull was my first attempt at PR. Now let’s fast forward to Booty Pillows. Shortly after our launch, I was determined to get us media exposure. Any kind. I wanted it. I reached out to everyone and continued refining my approach and my skills. Tonight, I was making a list and writing cover letters to tv producers. I even contacted some people at the Colbert Report. I may or may not get my product on there, but with this attempt, I actually contacted his people and have at least A chance of success. As I worked on this, I sent a text to Lull that said, “Man, I remember when I was hustlin trying to get any little blogger or writer to do a story on us. Now I’m working on the Daily Show, Jimmy Kimmel, Colbert Report, and Good Morning America. That’s pretty dope.” It IS pretty dope.
Not say that I’m successful by any means, but I’ve been grinding hard on the Booty Pillow for over a year, (no pun intended…or maybe pun intended;) ) and it was really cool to compare what I’m doing now versus what I was doing just 3 months ago. Especially with the Booty Pillow, I feel like I work tirelessly with no progress at all. But comparing me not knowing how to make a press kit with Lull, to begging people to feature us back in May, to now being able to confidently pitch Booty Pillows to major network shows, it made me think to myself, “Wow, look how far you’ve come.”
…but of course, I’m not finished. We goin to the top!